Loyalty Marketing Manager

Innovative, savvy marketing manager to redefine the customer experience

YOU: You are a creative thinker who is highly passionate about creating customer-focused experiences, and would like to put your super powers to work to develop and drive the strategic direction and evolution of loyalty and subscription programs.

 

THEM: They are a start-up disrupting the fashion industry by removing the dividing line of size that had previously determined who had the freedom to dress with quality and style.

RESPONSIBILITIES
  • Conceptualize and execute several customer-­based initiatives, including: (i) VIP/loyalty
    program; (ii) rewards program; and (iii) subscription box model.
  • Collaborate across the US Team (including the CEO, marketing, graphic design,
    customer service and operations teams) to conceptualize/execute the programs and
    manage its ongoing operations.
  • Work through all executional details (from strategy to implementation) to ensure timely
    and successful program launches.
  • Examine customer data and develop user experience analytics and business
    performance metrics associated with the programs.
  • Drive enrollments in and engagement with the programs.
  • Planning and management of all offline events associated with the loyalty programs.
  • Manage the production of all marketing collateral and interactive brand experiences
    across desktop and mobile.
  • Develop and execute long­ term strategic growth plans for each of the programs.

 

REQUIREMENTS

  • Minimum of 4 years of experience in loyalty operations, loyalty marketing, strategy
    development and execution, CRM
  • Bachelor’s degree
  • Demonstrated project leadership in cross­functional planning and execution.
  • Passion for the customer experience balanced with an understanding of the underlying
    economics of loyalty programs.
  • Experience working on a loyalty program from a marketing perspective (branding,
    acquisition, retention); track record in successfully developing and deploying loyalty
    program campaigns.
  • Exceptional data evaluation skills with the ability to interpret data from various sources
    and offer creative marketing solutions.
  • Superior critical thinking, analytical, communication (written and verbal), and
    presentation skills.

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