Global Digital Strategy Director

Innovative, confident leader to drive growth

YOU: You are a proactive, curious, Strategist, fluent in the social realm. You are whip-smart and have the ability and confidence to bring new and fresh thinking to the table that will make an impact.

THEM: They are a distinguished global beauty brand that empowers women to embrace and enhance their individual beauty.

RESPONSIBILITIES

  • Shape global social media strategy to reflect and modernize brand DNA, deliver relevant, cohesive brand messaging to the consumer, and increase sales traffic
  • Creative campaign development, implementation, and optimization (e.g., social listening, contests, influencers, social-first content creation, analytics reporting)
  • Champion social- and mobile-first thinking by scouring the global marketplace to bring new ideas, trends, and innovations to re-establish brand relevance
  • Create cohesive strategy and execution – including content strategy and calendar – for Facebook, Twitter, YouTube, Pinterest, Instagram (and other relevant platforms)
  • Identify social word-of-mouth marketing opportunities with the goal of driving traffic, customer acquisition and community building across channels
  • Work with PR to identify and engage influencers to generate publicity and increase awareness and buzz via social media
  • Review and lead analytics reporting for social/digital programs to better optimize executions and increase engagement and reach
  • Oversee team of 4 (Strategist, Analyst, Community Manager, Content Editor)

REQUIREMENTS

  • 8+ years related experience
  • Bachelor’s degree
  • Demonstrates ownership of programs; embracing both big picture objectives and follow-through on details
  • Experience launching and driving both social media and paid digital media campaigns
  • Experience in managing a social budget and determining the best use of funds to meet specific goals (awareness, engagement, sales, etc.)
  • Must possess strong analytical skills and experience with reporting tools
  • Must be flexible, determined and an excellent team player
  • Must possess the ability to build, foster and nurture strong relationships and gain the respect of members of the cross-functional and affiliate teams
  • BONUS POINTS: Cosmetics and skincare experience and international experience 

 

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