Director of Marketing

YOU: You are a creative thinker and talented marketing leader. Digital to experiential activations, you have the vision and the brainpower to execute strategies that not only have legs, but hit the ground running.

THEM: They are a premium audio brand with a deep passion for building beautifully crafted, richly appointed, technically sophisticated audio products for creative minds.

RESPONSIBILITIES
  • Work with co-founders to develop, implement, and monitor the company’s annual marketing plan to drive awareness, acquisition, and retention in support of the company’s growth objectives.
  • Own marketing strategy for new product launches
  • Manage the company’s social, digital/e-commerce, events, partnerships, email and content marketing
  • Own PR strategy, manage in-house/outside PR teams for key areas and partner with distributors in new markets
  • Develop and deliver a commercial marketing strategy to drive channel marketing and sales
  • Develop marketing briefs and partner with Art Department on creative
  • Develop innovative digital strategies, execute campaigns, and create and track efficiencies over time
  • Work directly with the company’s founders and art director to push the brand message and communications forward
  • Support the product development team with new product and market definition, pricing and competitive analysis where required
  • Own marketing strategy for new product launches
  • Establish and track meaningful marketing budgets and performance metrics
  • Facilitate the alignment of content, commerce, and brand throughout all digital experiences

REQUIREMENTS

  • 7-10 years in relevant marketing roles with consumer, technology, luxury, or branded goods industries
  • Equally comfortable engaging on creative, strategic, and tactical marketing challenges
  • Digitally-savvy, with experience in creating and developing cutting-edge digital campaigns
  • Experience in marketing functions supporting the sales of consumer products through distribution, wholesale channels, and e-commerce
  • BA/BS or MA/MS in a relevant field, Masters in Business Administration, or higher degrees in marketing or related fields a plus but not required
  • Experience selecting and managing in-house and out-house creative contractors
  • A natural, charismatic leader comfortable in a small, fast-paced startup environment

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